DIEGO'S PIZZA | BRAND IDENTITY
creation of a visual identity for a pizzeria
DIEGO'S PIZZA®
Brand identity project
CONCEPT:
DIEGO'S PIZZA is a traditional football-themed pizzeria that pays tribute to "El Pibe de Oro" (The Golden Kid): the great Diego Armando Maradona. The restaurant offers traditional pizzas baked in a Neapolitan wood-fired oven, as well as some Italian dishes and desserts. The ingredients are fresh and the recipes homemade.
MY VISION:
The DA is inspired by popular football and the colours of Argentina and Napoli, the club from the city of Naples where Maradona made his name, playing more than 250 matches and scoring 115 goals. Naples is also the birthplace of pizza, and it was here that the famous recipe was invented that has since travelled the world. Historically a poor man's dish, Naples has managed to give it its letters of nobility.
The logo hijacks the iconic action of "La Mano de Dios" (The Hand of God) when Diego Maradona scored with his hand against England in the quarter-final of the 1986 World Cup in Mexico.
In addition, the composition with the lettering gives the shape of a slice of pizza. The simplified version of the logo, on the other hand, features only Maradona's face.
